[book by Ken Auletta; reviewed by Joy Press]

“Founders Larry Page and Sergey Brin see themselves as do-gooders. To their many 'frenemies,' it's more complicated. [...] as used in the title […] "Googled" is the sound of old media being outfoxed, slamdunked, left for dead. […]”

Enough said, read the article: http://www.latimes.com/entertainment/news/la-ca-ken-auletta29-2009nov29,0,3597851,print.story

[There's a nice graphic by Walter Vasconselos illustrating the story, but, at 661 x 881px so HUGE I hesitate to link to it directly: latimes.com /media/photo/2009-11/50691038.jpg]