"Google has sent out 100,000 window stickers to US businesses, proclaiming them to be Favourite Places and providing a QR Code for a quick link to information and reviews.
The QR Code is a variant on the traditional barcode, and readable by the majority of smartphones using the camera, the codes sent out to businesses link to a Google Place Page which can contain opening times and the like, along with customer reviews in a distinctly Yelpish style and nearby photographs.
Google reckons you'll be walking down the street and see one of these Google-branded marks in the window, run up a QR Code client and use the camera on your mobile to connect to a page containing opening times, business information and user-generated reviews, not to mention the all-pervasive advertising which is the point of the process."
Source: theregister.co.uk/2009/12/07/g ... |
The official blog post is always the best source... googleblog.blogspot.com/2009/1 ... |
Got QuickMarks iPhone app for free thanks to Google :D |
