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Google Home Page Showing Nexus One Ad Before Fade-In  (View post)

mbegin [PersonRank 10]

Wednesday, January 6, 2010
14 years ago8,238 views

Google is showing the Nexus One ad on their home page before moving the mouse to fade-in the other elements...

<< Experience Nexus One, the new Android phone from Google >>

http://www.google.com/aclk?sa=L&ai=CL_aG0fJES5yeEKO2oQSZk6DLAuWfo5wBsaimhQ_B2ZzZExABIMFUUIn4gY4DYMkGqgQXT9Cpr6aBt-MS-muSbqEe13EFuxPWmoI&num=1&sig=AGiWqtxZhEtNoILQ5_cKO8uge0jSbR0duA&q=http://www.google.com/phone

mbegin [PersonRank 10]

14 years ago #

This is different then what Google was doing here: http://blogoscoped.com/forum/164909.html

mbegin [PersonRank 10]

14 years ago #

Here's a screenshot of the new home page promo before fade-in:

http://img695.imageshack.us/img695/5546/googlepromobeforefadein.gif

DPic [PersonRank 10]

14 years ago #

Already discussed here: http://blogoscoped.com/forum/165800.html#id165871

mbegin [PersonRank 10]

14 years ago #

Thanks, not really "discussed", but I see now that it was mentioned...

In this thread however, I'm pointing out the fact that this promo is showing before the fade-in – Which is new behavior then what was previously discussed here back in December: http://blogoscoped.com/forum/164909.html

WebSonic.nl [PersonRank 10]

14 years ago #

With the fade-in (which I still hate) the homepage should be clean with all the less important elements hidden. I understand that Google is considering this ad to be usefull and important from a marketing perspective but it's not a very clean thing to do, it should be hidden to!.

mbegin [PersonRank 10]

14 years ago #

I agree. If they're going to hide elements, the ads should be hidden too.

As for the fade-in itself, I don't like it either. My mother-in-law was actually waiting for Google to finish loading the other day so that she could click "Gmail" at the top... I had to explain to her that she needs to move the mouse now before she'll see those navigational links....

WebSonic.nl [PersonRank 10]

14 years ago #

I have the greasemonkey script so I don't have it anymore, I'm feeling lucky, eh happy now. I can imagine that people run into that problem. Reminds me of a story about the beginning of Google.

<<And initially, all that white space confused Google users. User tests early on revealed that searchers would load the Google home page and wait for upwards of a minute in some cases. Asked why, the testers, accustomed to pages chock full of content, said they were waiting for the rest of the page to load. >>

http://www.informationweek.com/news/internet/google/showArticle.jhtml?articleID=208400949

mbegin [PersonRank 10]

14 years ago #

UPDATE: Now the Nexus One ad only shows AFTER fade-in!! They changed it to be hidden by default until you move the mouse.

James Xuan [PersonRank 10]

14 years ago #

It was hidden from the start for me. It breifly was shown for me before fade in but I think it just depended on what data center you hit or something.

WebSonic.nl [PersonRank 10]

14 years ago #

Nice :-)

DPic [PersonRank 10]

14 years ago #

I have never seen the internet covered with so much of the same advertisement. Holy shit they mean serious business.

Couldn't they have put more money into the phone instead of advertising it so it would just advertise itself?

Above 12 comments were made in the forum before this was blogged,

Curious One [PersonRank 0]

14 years ago #

Haven't your assignment changed to cover Twitter? We are running out of time.

Veky [PersonRank 10]

14 years ago #

> I have never seen the internet covered with so much of the same advertisement. Holy shit they mean serious business.

Or they just own the advertising network. :-]

Marcin Sochacki (Wanted) [PersonRank 10]

14 years ago #

Re: it shows a graphical illustration, a rare sight (is it a first for a promo?) on Google’s homepage

No, there were similar promos in the past, e.g. this one:
http://www.readwriteweb.com/archives/google_advertises_firefox.php

I also remember from my time at Google, that one large promo at the bottom, I think it was for IE toolbar or something like that, which offended quite many people on internal mailing list. Eventually Marissa was involved in the thread and she agreed the ad was too large and it was changed.

Anonymous [PersonRank 0]

14 years ago #

Even Chrome was advertised on the Google’s homepage.

A [PersonRank 2]

14 years ago #

I've done the same thing as mbegin's mother in law. Several times, actually...I keep forgetting about the fade-in thing.

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