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Getting closer to a Google marketplace for renewable energy

Jérôme Flipo [PersonRank 10]

Thursday, January 7, 2010
13 years ago2,850 views

"We want the ability to buy and sell electricity in case it becomes part of our portfolio"

Here's an excellent report about the smart grid:

My 2008 predictions:

DPic [PersonRank 10]

13 years ago #


<<On December 16th, Google formed a new subsidiary in Delaware known as Google Energy. They then requested permission from federal authorities to buy and sell wholesale electricity. What could Google want to do with this?

In all likelihood, according to Cnet, Google doesn't want to give us free power, but rather they want their operations to be carbon neutral, maybe they want to do some research on the side. In the past, Google has helped to develop power monitoring software, looked at using electric car batteries to stabilize power grids and hinted at getting involved in renewable energy.>>

Jérôme Flipo [PersonRank 10]

13 years ago #

I do think Google will get deeply involved in the energy management business, either in grid optimization, demand response, distributed energy generation/storage, home portal/EMS, smart charging, V2G, home automation, or all of them and more. The smart grid is so similar to the Internet (it's all about bringing the Net tech and philosophy to the grid!), they are so many monetization opportunities and a huge implicit demand (smart billing, energy saving, smart appliances communications, net metering....).

Juha-Matti Laurio [PersonRank 10]

13 years ago #

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