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Mystery of domain

Juha-Matti Laurio [PersonRank 10]

Monday, February 8, 2010
13 years ago3,288 views

"Sometime in the middle of October, Google silently launched a new net domain – a barely-disguised doppelgänger to the familiar – and according to the latest stats from the site watchers at Alexa, this mystery domain is now visited by nearly three per cent of all net users, making it the 44th most visited domain on the interwebs.

In other words, it's bigger than AOL,, or the BBC."

pointing to [PersonRank 10]

12 years ago #

Maybe the domain is for Google’s Project 10 to the 100?

RiyAndroid [PersonRank 8]

12 years ago # link is now broken

David Mulder [PersonRank 10]

12 years ago #

I guess this is a prove in general isn't collecting entirely reliable statistics (and this is not the first time I have that feeling), 3 sites linking in and 44th most visited site... sorry, but that's just impossible. The only explanation I could think of is that google uses it to pull in updates, based on

Ionut Alex. Chitu [PersonRank 10]

12 years ago #

It's used to route users to Google's domains. Try a tracert (or traceroute) to

Ionut Alex. Chitu [PersonRank 10]

12 years ago #

"Hey, the fellows in netops asked me to clarify for you folks here's the story: is a Google-owned domain name used to identify the servers in our network. Following standard industry practice, we make sure each IP address has a corresponding hostname. Starting in October 2009, we started using a single domain name to identify our servers across all Google products, rather than use different product domains such as,, and We did this for two reasons: first, to keep things simpler, and second, to proactively improve security by protecting against potential threats such as cross-site scripting attacks. Most typical Internet users will never see, but we picked we picked a Googley name for it just in case (1e100 is scientific notation for 1 googol). "

Chris DiBona,

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