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Google (Finally) Finishes Swallowing Up DoubleClick, Announces That It’s Serious About Display

Abhisshek [PersonRank 3]

Monday, February 22, 2010
12 years ago5,161 views

<<Google announced plans to buy DoubleClick for $3 billion three years ago, and finally closed on the deal a year later. And now the search giant has finally overhauled the display advertising company to its liking. Get ready for big stuff.

That’s the translation behind Google’s announcement this morning that it has upgraded its ad serving platforms for publishers, by combining two related businesses: Its home-grown Google Ad Manager and Doubleclick’s DART system.>>

http://googleblog.blogspot.com/2010/02/next-generation-of-ad-serving-for.html

http://feedproxy.google.com/~r/sai_google/~3/xCImsZ3mMl8/google-finally-finishes-swallowing-up-doubleclick-announces-that-its-serious-about-display-repost-2010-2

DPic [PersonRank 10]

12 years ago #

http://blogoscoped.com/forum/168131.html

Abhisshek [PersonRank 3]

12 years ago #

yeah! i wast 7 minutes late to post the topic :(u beat me Dpic ;)

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