There's a bit of hype here. When Buzz was rolled out, Weirdchina took the not-so-admirable tactic (if you care about social media etiquette) of following everyone in creation, presumably in the hopes that they'd follow him back. He's still following me, and there's no good reason to as I rarely write anything. (Note that Mashable is only following 8 accounts on Buzz. That indicates an "organic" following – people specifically seek them out.) That having been said, I do enjoy Weirdchina's posts.