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Consumer Commerce Barometer launched on Interact 2010

Juha-Matti Laurio [PersonRank 10]

Thursday, June 3, 2010
9 years ago2,607 views

Source:

buckminster.be/2010/advertisin ...

Juha-Matti Laurio [PersonRank 10]

9 years ago #

Quoting from the blog:

"The most interesting speech I heared today was about the Consumer Commerce Barometer. This is a global research project of IAB Europe, TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase."


buckminster.be/wp-content/uplo ...

ianf [PersonRank 10]

9 years ago #

"... quantify the role of online" – of online WHAT?

"... in the consumer journey from research to purchase"

Why don't they just call it The Google Belly Button Watch Project or something, way more honest than that "Consumer Commerce Barometer."

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