<< The Financial Times (http://www.ft.com/cms/s/0/e638714e-b396-11df-81aa-00144feabdc0.html) is reporting that Google is in talks with Hollywood studios to launch a global pay-per-view video service by the end of 2010. If it happens, YouTube will transform into a major player in streaming rental movies.

People familiar with the talks are saying that Google is pitching to the movie studios that "the international appeal of a streaming on-demand movie service" tied to the world's most popular search engine and YouTube, will attract a "huge number" of people. Basically, Google believes that YouTube and Hollywood would be pretty damn successful together. Prices per rental aren't set yet but it's expected to be around $5-a-pop. >>

http://gizmodo.com/5624954/google-planning-pay+per+view-movies-for-youtube

via: http://www.reddit.com/r/technology/comments/d6zff/google_planning_payperview_movies_for_youtube/

I think this was always inevitable.

I think that google is missing a trick though. Allow customers to share revenue of adverts displayed on youtube for the video's you upload.

Maybe allow customers to make their own pay per view video's and share the revenue 50/50 with google and the uploader.

They would definitely limit who can make pay per view videos – you don't want to be robbed by someone making useless videos.