Google seem to be advertising this as a brand new set of features. As far as I can tell it's just a re-branding of the Android Market.
The Android Apps will be re-branded: Market -> Google Play Store Video -> Google Play Movies Books -> Google Play Books Music -> Google Play Music
Apps/Services will still have the same region restrictions (eg. Music is US only) :'(
Blog Post: http://feedproxy.google.com/~r/blogspot/MKuf/~3/dWbMguWDIB4/introducing-google-play-all-your.html
About page: http://play.google.com/about/features/ |