This is a cool analysis. I'm surprised that these companies are still in the dark about search marketing.

let forgot search , but take real replay... then tivo have a different view piont the stop/reply button analysis..

The list of top 10 most replayed ads in TiVo households included ...

   1. Ameriquest Friendly Skies
   2. Ameriquest That Killed Him
   3. Budweiser Streaking Sheep
   4. Fed Ex Caveman
   5. Michelob Touch Football
   6. Bud Light Hidden Bud Lights
   7. Sierra Mist Kathy Griffin
   8. Bud Light Bear Attack
   9. Aleve Leonard Nimoy
   10. Bud Light Revolving Wall

http://biz.yahoo.com/prnews/060206/sfm111.html?.v=29

is this link workin.. it stalls on me..
http://video.google.com/superbowl.html

Works for me, well, the thumbnails. The videos don't play here as usual.