It's not so new, I've seen this couple of weeks ago. |
relcontent was added yesterday, Feb 28th at 8:13PM CST
72.14.207.104/search?q=cache:- ...
that cache was from Feb 23, less than a week ago
what you might be thinking of is relpage... it has been there for as long as I can remember. |
Is it benefitical? It does send visitors away from one's site. |
Sending visitors away is one of the main job of Google, blogs, digg... :) |
