Google offers new referrals for AdSense... http://adsense.blogspot.com/2006/05/new-referrals-for-google-pack-and.html
But how does Google actually make money from this? As far as I can see they don't. Although it does mean people install their software. It may be profitable in the long run(with people clicking on ads etc), but isn't it a bit of a gamble? |
I'd agree. It is. Especially since the products which they are advertising through this program are completely ad free as far as am aware.
This is a lot of money to spend on increasing "stickiness". |
I'm suprised google hasn't allowed other companies to get in on this. Like letting apple have referrals etc.. maybe this will come |
Well they do Firefox, although this is through Firefox-Google's "special relationship".
Once you start getting more companies involved the difference between the referrals and the ads decreases I think. The only remaining difference would be that for referrals you get more money & in referrals the user has to sign up / download / use. |
> But how does Google actually make money from this?
Good question. Maybe they write it off as ad budget expenses? |