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Doing business, the Google way

David Hetfield [PersonRank 10]

Tuesday, May 9, 2006
18 years ago2,696 views

Google's success has exceeded anyone's expectations in under eight years. With each product or service they launch, it becomes more difficult to imagine a world without them. One of my readers asks: What can other businesses (of any size) learn from what Google has done to achieve this level of success?

Lesson 1: Customers really are #1

The most important thing that makes Google successful is their focus on users. Even though Google is just like any other company looking to make money, they find their cash in deeper pockets than the average user — advertisers and investors. Ironically, their greatest asset and highest priority isn't advertisers or investors, but users.

How does this make sense? Focusing on the little guy actually indirectly makes advertisers and investors both happy. A bottom's up approach is what has really taken Google to a level that others could not reach. Instead of pleasing advertisers and investors then trying to win over users, they have effectively taken care of all three by only focusing on one.

Lesson 2: Employees are also #1

Google started out with two very bright computer scientists Sergey Brin and Larry Page and have kept their standards high for hiring new employees. Due to this, only the best and brightest minds are hired to work at Google — or more importantly, to not work for the competitors.

[...snip...]

this post was taken from the following link:
http://blogs.zdnet.com/Google/?p=184

Philipp Lenssen [PersonRank 10]

18 years ago #

That's an interesting post, I trimmed it down a bit more for fair use...

Sam Davyson [PersonRank 10]

18 years ago #

> Lesson 1: Customers really are #1

Tell that to anyone that ever filled in a Google feedback form.

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