Okay, so Froogle and Google have merged into one. But, who goes to Google base. The only way I can find to enter it is to go to base.google.com.
Nothing directly from the main google.com page. So, how does that help my business. I still see Froogle listed, but that is a hodge podge of comparisons etc. not just plain old product listings. Any ideas out there?

Maybe it'll help your business in the future, when Google expands where it shows Base results. Already at the moment, they do appear on Google's main web search at times...