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Google Vs. Nielsen?

Sunil Nair [PersonRank 9]

Sunday, June 18, 2006
14 years ago2,271 views

"Google is a media company – a dangerous one for conventional players. The Mountain View's next potential rival: Nielsen Media Research, the audience measurement company that has held a virtual monopoly in the sector for decades. And it shouldn't be surpirsing. Google's MO is information collection and research."

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