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Google Verticals vs. Google.com: What is Google's end-game?

David Hetfield [PersonRank 10]

Sunday, June 18, 2006
18 years ago2,689 views

http://blogs.zdnet.com/images/DMMHW5192006.jpg

<<Three months after its debut, Google Finance traffic is barely registering in the Business Information Category; Yahoo Finance is the most visited financial news and information destination on the Web, garnering almost 35% of all visits in May, while Google trailed at a distant #42 most visited financial destination.

Google Finance is but the latest Google Vertical struggling to be a destination. In fact, the bulk of Google Verticals are languishing, as the Hitwise “Rankings of Top 20 Google Domains Week Ending May 13, 2006” below shows.>>

more info:
http://blogs.zdnet.com/micro-markets/index.php?p=134

Sam Davyson [PersonRank 10]

18 years ago #

I am not too trusting in these figures. For a start the 100% in this case is a huge number. Google domains are overall VERY popular. Just 1% of it is still VERY popular.

Some of the sites need visiting more often than others. Most of us use Google.com search about 10 – 15 times a day. You would never need to download Google Talk that often, so you don't need to visit Google Talk's pages that often. Same with Google Earth.

Google is extremely popular as an advertiser. Just because very few people log on to AdWords as a percentage of those that use Google.com it doesn't mean that they are losing out in this region. Not everyone wants to pay for adverts.

Some of the other ones, are just ow. And that is because of the point this article is making. Google is not dominating all of the markets that it is entering. But as Google ads more tools to its inventory it becomes more desirable to use as a one stop solution, and I think integration between Google Mail and other services will provide a good lead to increase the popularity of other services. Once the whole thing is working an integrated "a web OS" the full feature set will be impressive. Something like Yahoo but without all the nonsense.

---

Personally I can't see Yahoo ever providing such a solution until they start to clean up their services big style. How can I take a company seriously that has pages like this: http://login.europe.yahoo.com/config/login?logout=1&.done=http://uk.photos.yahoo.com/&.intl=uk&.src=ph

Art-One [PersonRank 10]

18 years ago #

Sam: please help me what is wrong with the yahoo page?

Haochi [PersonRank 10]

18 years ago #

I think he's talking about the ads on the bottom.

Sam Davyson [PersonRank 10]

18 years ago #

Yeah, the adverts and the tiny font, and the multitude of links to lots of Yahoo! Services I have no interest in.

Here is another example for poor Yahoo! pages:

http://help.yahoo.com/help/uk/edit/

Why? Font doesn't match rest of site, and the width of the page is about half my screen.

yala [PersonRank 1]

18 years ago #

You guys are so geeky.

Art-One [PersonRank 10]

18 years ago #

Sam: OK, I do understand you.

But do you realy think most of the internet users bother? I think most people I know prefer the layout of Yahoo than the one of Google e.g. despite technical and esthetical errors they -and most of us- make.

(BTW This does not mean that I do not like the Google stuff, I just don't see it so black and white.)

/pd [PersonRank 10]

18 years ago #

Sam: The Pew internet report should be out shortly. This will give some concenous on userland and market share too.. We must not forgot, yahoo was and still is the community portal. Google is inching its way into that niche market.. but yahoo was there first!!

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