Know wich keyword provide the best return
Is it wise only to reley on traffic from the searchingine's, or should you use all kind of option's.
What can we expect from the different technic's (repeated visitor)
O,5 – 1,5% Banner clickthrue 1,2 – 2,5 Newsletter 1,5% TV spots 1,9% From your own 404 error page 4,4% Advertising – write article 3 – 5% PPC Google adwords 15 – 20% Word of mouth 20% Various surfing 45% Search Ingines
Personaly I prefer the Search Ingines, because keyword research make sense and I think you have some sort of control.
On the other hand if you need to some how pay for "targeted traffic" what is the price and do you gain the best ROI or get ripped off.
My conclution is that "Word of Mouth" and turning words into traffic is the best free ride you ever get.
http://home6.inet.tele.dk/anton/keyword-equalizer.htm
Kind Regard's Kim Anton Hollenner |