That's too funny.

Well, I tried to tell ya:
http://www.searchenginelowdown.com/2005/10/google-base-google-borg.html

did you get that by searching "where the hell is matt cutts"

Somehow that video was linked from the official Google Video newsletter & blog:
http://googlevideo.blogspot.com/2006/06/behind-video-where-hell-is-matt.html

I don't think it's Matt Cutts, you can't see much on that video but there's no beard!

That is so kewl.

"We are the Borg. Lower your shields and power down your weapons. We will add your biological and technological distinctiveness to our own. Resistance is futile. You will be assimilated."

[Signature removed – Tony]

I think borg is one of the main routing points inside google as you can see more referers like it:
http://www.google.com/search?hl=de&q=%22borg.google.com%22&btnG=Google-Suche&lr=

One that I really like:
http://www.google.com/coop/annotations?user=010018841932981501655

What's travel all about? Troogle? :)

Could it be named after Anita Borg?

http://www.google.com/anitaborg/

maybe it was an inside nickname for example as "The Collective" for their Google Video archives.

Does anyone know what's Google Borg? There are a lot of mentions on Treadwatch.

http://www.google.com/search?hl=en&q=+site%3Awww.threadwatch.org+%22google+borg%22+threadwatch&btnG=Google+Search

Maybe taking over everything. If I remember right the borg in star treck wanted to take over the entire universe or something like that.

Or rather, assimilate the universe.... :)