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Google electronic media buying and planning exchange?

Dimitar Vesselinov [PersonRank 4]

Friday, June 23, 2006
16 years ago5,523 views

Sir Martin Sorrell, the chief executive of WPP:
" 'We are Google’s third-largest customer, but on the other hand they are talking about an electronic media buying and planning exchange,' he said referring to a service where advertisers can buy and plan their own media campaigns without going through agencies."

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