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Google electronic media buying and planning exchange?

Dimitar Vesselinov [PersonRank 4]

Friday, June 23, 2006
16 years ago5,523 views

Sir Martin Sorrell, the chief executive of WPP:
" 'We are Google’s third-largest customer, but on the other hand they are talking about an electronic media buying and planning exchange,' he said referring to a service where advertisers can buy and plan their own media campaigns without going through agencies."
http://www.ft.com/cms/s/89c1df20-008c-11db-8078-0000779e2340.html
[via http://www.buzzmachine.com/index.php/2006/06/22/the-adman-and-the-ice-age/]

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