It enables users to Customize users own logo to the top of the search results page

   * Background color behind the Google logo
   * Background (BGCOLOR) color of page
   * Text (TEXT) color
   * Link (LINK) color
   * Visited link (VLINK) color
   * Active link (ALINK) color
   * Background URL (BACKGROUND)
   * Alternate text color (default green)
   * Important text color (default red)
   * Faint text color (default dark gray)

Sign up for a free trial at: https://services.google.com/cobrand/free_trial

This just... isn't new.

There is the same thing in AdSense ;-)

<<This just... isn't new.

   ©2004 Google

I was using this on my website in 2002.