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Google Book Search; "and the survey says..."

NateDawg [PersonRank 10]

Friday, September 1, 2006
17 years ago2,568 views

Wandering around the Google news site and discovered this article out of England. Interestingly enough, from the stats of where people

<quote>
Google's controversial Book Search is driving traffic to booksellers, new figures show...

...Book sites accounted for 15.93 per cent of all sites visited from the Google Book Search page last week.
<quote>

and some demographic data of who's using the service was also listed

<quote>
Using data from Experian, Hitwise was able to identify the Mosaic demographic profile for website visitors.

The most likely surfers to search for books were low income elderly people, university students and the very elderly of independent means.
</quote>

The data presented isn't going to stop the debate, but as Heather Hopkins of Hitwise said, "a better understanding of the audience and their behaviours may help ease some of the concerns among book retailers and publishers". Time will tell :D

Link:
http://www.vnunet.com/vnunet/news/2163345/google-book-search-driving

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