It's funny that Google said "We were rooting for *you* to strike gold at the Emmy Awards"...
I don't think that these celebrities will search themselves on Google.

This is one wierd link =/
What could Google be wanting from Emmy winners?

Wow weird none of you could figure it out.

Imagine Google advertise their products .....

Does Google?
I can't think of anything other than MTV.

The link is
http://www.google.com/advertising/emaward.html

I searched for "www.google.com/advertising" and also found a similar type of page which included a person's name, phone and e-mail.

http://www.google.com/advertising/healthcare.html

Maybe they want to improve/offer specialized results for locating healthcare providers in your area?

We have/had an answer for the Emmy Awards which were very last week. It's still online.

http://www.ask.com/web?q=emmy+awards&qsrc=0&o=0&l=dir

One of my favorite parts is the link labeled "Past Winners." This link takes you to a specialty database that allows you to search (several criteria) for every nominee and winner back to the first awards. The link to the main site has this years awards winners in either PDF or DOC docs.

Also, (my guess) the actual Google post
http://www.google.com/advertising/emaward.html
relates to:

1) Marissa Mayer's recent comments about Google being a friend of the
TV industry. See:
http://blogoscoped.com/forum/66098.html

2) MTV winning an award. Part of the Creative Awards. So did TiVo and ABC.
http://emmys.org/media/releases/2006/crtvarts2006_rel.doc