I think time spent on personlization research is time wasted. It becomes even more annoying when you access Google in the Netherlands but speak English, for instance. The more the Search Engine knows about me, (or thinks it does), the more it tries to become a mother instead of a friend. I don't need another mother. Expect intelligent questions and then give me intelligent answers (both to audio and video searches, not just text). Happy Easter to those who celebrate. |