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Google Talk advertised on Homepage ?

Sohil [PersonRank 10]

Tuesday, October 3, 2006
12 years ago2,816 views

Wow Google has gotten pretty aggressive about pushing their products.

google.com/

/pd [PersonRank 10]

12 years ago #

not seen here ..used the .com or .ca zones

John Marshall [PersonRank 3]

12 years ago #

I see it in the US
"Try Google Talk: free calls, IM and voicemail from your PC."

Haochi [PersonRank 10]

12 years ago #


img137.imageshack.us/img137/78 ...


They should use "instant messaging" instead of "IM"...

Mambo [PersonRank 10]

12 years ago #

They've obviously come to terms with the fact that their products are way too hidden.

/pd [PersonRank 10]

12 years ago #

just looking back.. at the ad strategy of Google.. do they actually create ad campaigns for their products ??

I can't recall any of their products even an ad on TV ...unlike Y!, msft. oracle , sap , IBM etc.. etc

DPic [PersonRank 10]

12 years ago #

they should've promoted this before you could use any email account :(but I can see why the didn't

Philipp Lenssen [PersonRank 10]

12 years ago #

I think you're right, usually they don't create ad campaigns (outside of AdWords, that is). I remember they did have some promotional ads for Checkout and Google for university students, but those are often simple product presentations. At other times, they advertise working at Google*... like the one-page ad in Wired featuring Niniane Wang. They did start to do more product tie-ins though, which can serve as ad campaigns – like the Nike team up** or movie tie-ins***. I guess their biggest free advertising is still word-of-mouth (like the Gmail hype) or product usage (like Google Earth being used on CNN with a little note showing the Google brand...).

* blogoscoped.com/archive/2006-0 ...
** joga.com
*** video.google.com/breakup.html

/pd [PersonRank 10]

12 years ago #

Ok correct me if I am wrong on this thesis.. Googles Ad ploy is always a word of mouth strategy ..with the small thin slicing of ads which promote google as a work place etc.

Joga imho is just a tieup with branding ..its not a complete ad campign..!!

This is interesting.. that google has not marketed itself from the time if inception..!!

Sohil [PersonRank 10]

12 years ago #

It's still there today.

Kirby Witmer [PersonRank 10]

12 years ago #

yup.. i still see it!!

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