Read further down that with so many products, Sergey was getting lost.

Google continues to eye new ad markets
http://www.businessweek.com/ap/financialnews/D8KIQPL80.htm

From the article:
"Schmidt updated a small group of reporters on the online search engine leader's expansion beyond the Internet during a casual lunch that also was attended by Google co-founders Larry Page and Sergey Brin."

"We don't want people to have to learn about 20 different products that work in 20 different ways," Brin said. "I was even getting lost."

   By its own executives' admission, Google's off-line efforts got off to a bumpy start last year when it began placing ads in a few magazines.

After making a series of adjustments in recent months, Google is now lining up ads for nearly 100 magazines, Schmidt said. He said the company also is exploring opportunities to help newspapers reverse the industry's recent decline in classified advertising.

Schmidt said Google's plans to being placing radio ads by the end of this year remain on schedule, contradicting recent talk within the industry that the company had postponed the project. "The tests are going extremely well," said Schmidt, who added Google eventually plans to employ about 1,000 workers in its radio division."

Finally,
"The mobile advertising market should be, eventually, more successful than the fixed market," Schmidt said. "A year from now, hopefully, we will have integrated offerings that target the person and the phone."

Yahoo announced in the past week that they will now show ads on some mobile pages.
http://mobile.yahoo.com/searchmarketing/

AOL Mobile Search has shown ads for over a year.
http://mobile.aolsearch.com/lnk000/=http://127.0.0.1/loc/custom/AOLnew/controller.aspx?query=travel&x=0&y=0&search=1
and
http://blog.searchenginewatch.com/blog/050727-121220

If anyone had doubts that Google was at heart an advertising company rather than a search company, they can cast those doubts away now.