The owner put a minimum price of $1 million on the underworld’s domain, but there were no takers with bids failing to reach the reserve price. The world is still alive and well. Nobody is going to hell right now. :)
http://www.msnbc.msn.com/id/15449706/

I wonder how many people end up at hell.com, as a mistype of the Google domain hello.com?

Ok, so maybe hello.com is not one of Google's most used domains (they have not updated the content there for a couple of years), which rather raises the question why they dont do more with such a great domain name:

http://www.zmarties.com/picasa/blog/2006/08/hello-or-hullo.html

The tag line "go to hell.com" does have a nice ring to it... then again, you gotta sell something on that site if you want your million back, so what are you gonna sell? People who'd visit hell.com probably aren't feel-good-let's-go-shopping-consumerists :)