Google Blogoscoped

Forum

Yahoo injects more visual appeal into mobile phone ad test

Detective Joe [PersonRank 0]

Tuesday, November 7, 2006
16 years ago2,163 views

(Note: This piece of news is actually held for release until 0501 GMT on 07 November 2006. I'm not supposed to publish, broadcast, or post this online before the above-stated time... but ;))

   SUNNYVALE, California (AP) – Yahoo Inc. this week will expand a
test of its mobile telephone advertising network to include more
visually appealing messages.

   The addition of graphical ads, scheduled to be announced Tuesday,
comes a month after Yahoo began delivering short, written messages
to mobile phones, relying on some of the same algorithms used by its
Internet search engine. That, too, is being done on an experimental
basis for now.

   The Sunnyvale-based company is betting more advertisers will be
trying to reach the mobile phone market as more people rely on
increasingly sophisticated handsets to surf the Web, check their
e-mail and download media content.

   Internet search leader Google Inc., which runs the Web's largest
ad network, also is gearing up for an aggressive push into the
mobile phone market.

   While Yahoo has gotten a head start in the mobile advertising
market, investors have been more disappointed with the company's
inability to keep pace with Google on the Internet.

   Through the first nine months of this year, Google had reeled in
a profit of $2.05 billion (euro1.61 billion)- well ahead of Yahoo's net
income of $1.21 billion during the same period. The disparity has
contributed to a more than 30 percent decline in Yahoo's stock price
so far this year while Google's market value has climbed by about 15
percent.

Philipp Lenssen [PersonRank 10]

16 years ago #

Thanks Joe.

Forum home

Advertisement

 
Blog  |  Forum     more >> Archive | Feed | Google's blogs | About
Advertisement

 

This site unofficially covers Google™ and more with some rights reserved. Join our forum!