Oh yes, it instantly gained popularity in Malta and was featured in at least two newspapers (one of them even quite prominently mentioned it on the frontpage.)

For a more detailed account on what happened, read my blog entry at wizgha.blogspot.com/2005/04/i- ...

Could this have been some of the "Google in Your Language" translators having a bit of "fun"?

I notice that Google's own cached version of the Google Malta website has "Google Fittex" on the button, whereas it now says "Fittex-bil Google".