Google Blogoscoped


AdSense uses Referrals

Ionut Alex. Chitu [PersonRank 10]

Wednesday, November 22, 2006
16 years ago2,154 views

I don't know if Google says something about that, but AdSense uses information about the referral to determine relevant ads. Especially if the referral is a search engine.

I tested this for a number of pages and the ads were different if the referral was a Google search, and skewed towards my search.

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