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A Thought on Google Newspaper Ads

Kevin [PersonRank 0]

Tuesday, November 28, 2006
16 years ago2,313 views

I didn't realize this immediately after they announced the deal with the newspapers, but Google ads in newspapers will not be as relevant unless they know the content.

Since all newspapers are produced digitally, isn't it beneficial to have Google be given access to the pre-production versions and run their AdWords algorithms on it to identify which ads to include?

Sorta mixes digital with physical.

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