It is the first step towards a GREAT idea. Yahoo should let Google run their ads and search and Yahoo should focus on content.

Yahoo has the eyeballs to make Brand Universe, Yahoo Food, etc. valuable and they can make good content. After all, Terry Semel is a Hollywood guy.

It's all "zoom" to me... right over my head.

You're not teh only one who doesn't like the repurposing of content...

flickr.com/forums/help/32752/

Just some the channels on the old Yahoo. Difference is only change "Food.news.yahoo.com" to "YahooFood.com" and use a unique theme.

Yahoo an unChinese way. If can not change wine, just change bottle(Chinese like change wine, then change bottle.)

We need new things. Not copy. See what Google did, he try to remove spams. Yahoo on his wrong spam way not so far, back!

I geeked out during the super bowl yesterday and hit any website that came up in a commercial to see how well the IT shops were handling the load.

A Pepsi commerical gave me this URL: www.superbowl.com/pepsi

Which after one page, gets you over to:

pepsi.yahoo.com/supercan/

Is this part of the Brand universe, or just plain old hosting? Either way, of all the sites I tried, this is the only one that got slashdotted. It was down for about 5 minutes after their commercial aired.

Yahoo Brand Universe is an AWSOME ideea...for a splog. Have a high PR main domain, build hundreds of "thematic" subdomains, aggregate without control different sources through RSS by a common keyword.

A masterpiece that a lot of blackhaters will envy