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Google's Plans: Controlling And Targeting TV Commercials

Juha-Matti Laurio [PersonRank 10]

Sunday, March 11, 2007
12 years ago2,126 views

"Google has established a toehold in pursuing of one its next big ambitions:
controlling which television ads viewers see and tailoring them to
consumers' interests."

And the WSJ article continues:
"Now, Google has begun a test run serving up TV commercials to cable
subscribers in Concord, Calif., people familiar with the matter say."

Link:
users2.wsj.com/lmda/do/checkLo ...
[Free preview available]

Philipp Lenssen [PersonRank 10]

12 years ago #

Wonder if they'll pull it off. How is this project related to their mission, by the way?

Elias Kai [PersonRank 10]

12 years ago #

Google Gains on Goal of Controlling And Targeting TV Commercials
By Kevin J. Delaney and Peter Grant
Word Count: 1,448 | Companies Featured in This Article: Google

Google Inc. has established a toehold in pursuing of one its next big ambitions: controlling which television ads viewers see and tailoring them to consumers' interests.

The Mountain View, Calif., company honed the highly profitable Internet model of search advertising – that is, selling ads targeted directly at consumers based on the terms they enter into Web search engines. Last year, the eight-year-old company racked up more than $10 billion of revenue by brokering online ads for itself and its partners.

Now, Google has begun a test run serving up TV commercials to cable subscribers in Concord, Calif., people familiar ...

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