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Google AdWords and AOL Search Marketplace

Tony Ruscoe [PersonRank 10]

Saturday, April 7, 2007
17 years ago3,207 views

There's quite a bit of buzz about this development which was supposed to be embargoed until Monday:

AOL To Launch White Label AOL-Only AdWords Monday
http://battellemedia.com/archives/003509.php

AOL To Sell Ads Direct, Using Google's Tools
http://searchengineland.com/070406-181622.php

More On AOL's Search Marketplace
http://searchengineland.com/070407-131019.php

From John Battelle's blog:

<< From a draft of the release:

AOL today announced the launch of the AOL Search Marketplace, which is available to select AOL advertisers giving them the chance to buy sponsored links specifically targeting the AOL search audience (http://search.aol.com). The service, built on Google AdWords™ advertising technology, extends the suite of advertising solutions AOL can offer to marketers.

...

The new Search Marketplace is a result of the expanded five year strategic relationship AOL and Google entered into in December 2005. AOL test marketed AOL Search Marketplace with about 30 advertisers over the previous five months. >>

As spotted here 7 months ago... ;-)
http://ruscoe.net/blog/2006/08/googles-aol-marketplace-account.asp

Philipp Lenssen [PersonRank 10]

17 years ago #

I wonder if AOL is happy about the extra press this gets due to the broken embargo angle... so let's see how the interface looks on Monday, in case they launch...

Ionut Alex. Chitu [PersonRank 10]

17 years ago #

From what I understand, it's just a rebranded Google AdWords for AOL sites. I wonder if Google will open this white labeling to other companies.

James Xuan [PersonRank 10]

17 years ago #

http://lh6.google.com/image/xuanjames/Rhn-dRtnthI/AAAAAAAAACY/MUYBy50xnAo/s144/C%3A%5CDocuments%20and%20Settings%5CParents%5CDesktop%5Caol%20ads.JPG

Is this the new ads?

James Xuan [PersonRank 10]

17 years ago #

http://lh4.google.com/image/xuanjames/Rhn_oxtntiI/AAAAAAAAACg/us19bGCsgYg/s144/C%3A%5CDocuments%20and%20Settings%5CParents%5CDesktop%5Cuntitled.JPG

Aol Local ScreenShot (why do they use MapQuest and not Google)

Ionut Alex. Chitu [PersonRank 10]

17 years ago #

Because they own MapQuest (http://query.nytimes.com/gst/fullpage.html?res=9504E0DD1539F930A15751C1A96F958260). Post larger screenshots (there's an option for the thumbnail size).

James Xuan [PersonRank 10]

17 years ago #

Click them for full size.

James Xuan [PersonRank 10]

17 years ago #

Oh woops sorry

Ionut Alex. Chitu [PersonRank 10]

17 years ago #

It's the same image if I click on it (duh...). Moreover, I am prompted to save it on my computer.

James Xuan [PersonRank 10]

17 years ago #

I used the wrong part, sorry. Im new to PWA. I used to always use imageshack

Ionut Alex. Chitu [PersonRank 10]

17 years ago #

Where is the site?
http://www.aolmedianetworks.com/index.php?id=1966

Tony Ruscoe [PersonRank 10]

17 years ago #

Ionut, I was wondering the same thing. There are versions of the Press Release knocking about now but nobody seems to have an actual link to the AOL Search Marketplace where you can register/login.

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