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Google Acquires one of the largest SEO Companis in the world (as result of DoubleClick Deal)

Ludwik Trammer [PersonRank 10]

Tuesday, April 17, 2007
15 years ago4,481 views

One of the results of the Google-DoubleClick acquisition is Google buying Performics, one of the largest SEO companies in the US.

Talking about conflict of interests...



/pd [PersonRank 10]

15 years ago #

yeah it will be interesting..what happens if the clients of performics suddenly get better ranks/ PR .that will certainly be a tough one to explain by goog's!!

Ludwik Trammer [PersonRank 10]

15 years ago #

> what happens if the clients of performics
> suddenly get better ranks/ PR

And of course this will happen, if only by accident. Google should just sell the company.

Michael H.E. Roth [PersonRank 1]

15 years ago #

Yes, this cries out for a conflict of interests complaint.

But have you looked at it from the other side?
What Google will gain in knowledge?

They just acquired the knowledge of a whole company, which makes a living just trying to "beat" the algo.
This could or could not cause quiet some changes in the algo (or other Google behavior) – I don't think that the "denunciate paid links"-campaign is already caused by this, but stay on your toes for more things like that to happen...

Ludwik Trammer [PersonRank 10]

15 years ago #

Google isn't stupid, it already nows and monitors those methods.

And using inside knowledge to harm Performics' clients should be considered as equally unethical. There's now good solution for Google, other to sell the company.

Fritz Harasin [PersonRank 2]

15 years ago #

i suppose it would make sense for google to keep some of the staff, for the knowledge they have. and sell the client base, the rest of the company, or let them do a management buyout.

A.J. Lawrence [PersonRank 0]

15 years ago #

On the flip side, Performics being part of Google will give large brands a great way to police their affiliate efforts. If Performics gets deep access to Google's AdWords campaigns it will be able to know which affiliates are trademark bidding and direct linking.

Brian M. [PersonRank 10]

15 years ago #

Where is the conflit of interests? Good SEO results in higher quality websites.

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