http://www.flickr.com/photos/rustybrick/479757183/

What the?

i'm with James.. (WTF?!?!)

I've seen some really strange Adwords. You can usually put up your own in that style for a short time as long as it doesn't trigger any automatic filters (that's what the dashes are for). As long as Google will let you put up new ads live, these kinds of things will happen.