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Inaccuracy of Fathom's Keyword Index

Shimon Sandler [PersonRank 1]

Tuesday, May 8, 2007
12 years ago1,671 views

How accurate, or reliable is Fathom's Keyword Price Index?

It seems that it's given a lot of credibility in the advertising world. However, IMHO I think otherwise. I wrote a post shooting it's relevance full of bullet holes. One of my reasons is that their data must come from their own client base. Without re-writing the whole post, you can read it here:

Can anyone prove otherwise?

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