In other words, does your vanity search end up in vain because your surname is as common as spam. You're not alone. It turns out that the Google-challenged – would-be parents, in particular – are going to extremes to improve their personal search rankings and the future rankings of their offspring, according to a front-page story in today's Wall Street Journal. Of course, some of us, ahem, have no such problems with which to be concerned.

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