A little over a year ago I contacted San Diego's MTS and told them about Google Transit. I briefed them over the benefits of working out something with the Google Maps/Transit team. They asked me who they should contact, I gave them all the info, and they said it looked very promising so they'll definitely contact them. Today Google launched it. Way kewl!
http://google-latlong.blogspot.com/2007/05/transit-directions-in-san-diego-and.html
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