I suppose Google is still polling usage statistics at this time to see if this kind of ads may work. If I had to take a guess I’d say there won’t be a large amount of people pushing that scroll button; sometimes an AdSense ad accidentally catches your attention because it’s relevant, but the incentive to go look for more AdSense ads is rather low... they’re often not that great after all.
[Thanks Keith, Pavel, and TechForNovices! Screenshot CC-licensed.]
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