“Google’s free AdWords API service lets developers engineer computer programs that interact directly with the AdWords server. With the applications created, advertisers and third parties can more efficiently – and creatively – manage their large AdWords accounts and campaigns.”
The AdWords API is based on SOAP, and gives developers a new tool to play around with. You can now e.g. automatically create keywords, ad texts, and URLs. Also, you could now develop your own tools to manage accounts and reports.
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