Thursday, March 3, 2005
Lycos and BMW 3
Lycos Germany is partnering with car maker BMW to advertise the BMW 3 series: in all texts at Lycos.de the letter “e” is replaced with a “3”. This includes content such as news, and returns unfunny results like a news report titled “Suicid3? Moth3r with thr33 childr3n found froz3n.” [Thanks Andreas K.]
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