Ah, there’s the content. “Gebrauchtwagen” means “used car” in German. How often does this word appear in the doorway page? 42 times, give one or two (the “real” page only includes this word twice). The whole copy doesn’t make much sense due to that either, as it’s a concatenation of monotonously repeated “used car” sentences.
This doorway page is by far not the only one. bmw.de/personenschutz-fahrzeug.html is another example, and there are many more.
Do the doorway pages serve their purpose at this moment? Yes, absolutely – the used car page is a PageRank 5, and entering [gebrauchtwagen bmw] into Google yields it as top result. After Matt Cutts hears about this, or enough people file a spam report, let’s see how long any of BMW’s pages yield top results.
[Thanks Siggi Becker.]
Update: BMW has been removed from Google.
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