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Thursday, June 15, 2006

Updating Google’s Corporate Philosophy

Milivella in the forum asked me to write an update to Google’s “Ten things Google has found to be true”. Certainly, over the years as a company grows, its philosophy collects dust.

  Back then Now
1 “Focus on the user and all else will follow ... Pages load instantly." “Focus on those invited for the limited beta test .... Pages have loading times anywhere between a second (Google web search) to half a minute (Google Calendar), and they may also stall completely (Google Analytics)."
2 “It’s best to do one thing really, really well. ... our hope is to bring the power of search to previously unexplored areas" “Release as many different products as you can, if necessary, make them Beta, Labs or Test products. ... our hope is to bring the power of search to products like Google Spreadsheets or Picasa Web Albums in 2007, if we find the time."
3 “Fast is better than slow." “Fast is better than slow, but sometimes, complicated algorithms need quite a bit of time to finish calculating. Don’t you know anything about computer science?"
4 “Democracy on the web works. ... Google ranks every web page using a breakthrough technique called PageRank™” “Democracy on the web works in several countries. ... For other countries, Google ranks every web page using a breakthrough technique called Censorship™"
5 “You don’t need to be at your desk to need an answer. ... The world is increasingly mobile" “You don’t need Internet Explorer 6. Our AJAX-heavy products, while breaking most mobile browsers, work on Firefox 1.5 too."
6 “You can make money without doing evil." “You can make money without doing evil, but you can make lots of money by doing a little evil."
7 “There’s always more information out there." “We’re gonna tap your brain soon."
8 “The need for information crosses all borders." “The need for information crosses all borders, but it would be arrogant for us to tell governments how to run business within their borders."
9 “You can be serious without a suit." “You can be serious without a suit on Fridays from 2-5 (next to the parking lot, please follow the sign)."
10 “Great just isn’t good enough. ... Always deliver more than expected." “Great is good enough once you have a gigantic user base. ... Always deliver first and then analyze what people actually expected."

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