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Tuesday, August 8, 2006

AOL Search Log Profiles

Following are excerpts of what can be found in the search logs AOL decided to release to the world some days ago (they retracted the data after the story escalated on Digg and blogs, at a time when the data was already available on different places online; now, several sites are dedicated to providing easy search interfaces to the logs). As opposed to what AOL did, I’m removing all personally identifiable data. There’s some “strong tobacco” following, as we say in Germany... the database of intentions gives you a deep look into the human psyche. At times, we reveal more to a search box than we’d reveal to our close friends... perhaps knowing that some company processes this data, but never expecting the company to make this data public*.


User 6426084

6426084 is a definite fan of pitbull dogs. And pitbull fighting. Looks like he wants to register a pitbull dog now, too. Other than that, 6426084 likes to search for “gangbuses” and “gangboats”.

User 8268

We got a power searcher here. 8268 makes frequent use of the minus search operator, and is interested in anything from aerospace technology to Thai food, from the Windows Multimedia Knowledgecenter to the Alias season finale.

User 29665

29665 is one of the more innocent searchers, looking for Johnny Cash, the Middle East, and pictures of famous psychologists. 29665 also wants to know how to save the rainforest.

User 19655

It’s after midnight. 19655 is looking for “dirty jokes for Christians”. Later, 19655 clarifies; “clean dirty jokes” is what he’s after. Finally, 19655 decides to settle for “inspiring bible quotes”.

In another search, 19655 reveals a full name, including when and where that person went to University, and other names of that family (as well as their jobs).

User 3286034

Like many other AOL users, 3286034 got hit with a phishing mail addressed to him (“dear [full name]...”), and he pasted it into the search box to check on it. This reveals his full name, which can then be connected to all the other searches he did over the course of three months.

User 1045042

1045042 is researching the relationship between Republicans and terrorism.

User 24868

The life of 24868 circles around pottery barns, HTML, MySpace (one of AOL users’ favorites), camping, limos, bedroom furniture and hair extension tools.

User 11829

11829 is also into dogs (bulldogs), though not quite as obsessed as 6426084 above. Who knows why 11829 looked up red roofs, palm trees, kibbutz houses and chicken houses... or “little Arabian boys.” Wait... March 7, several search for “dog porn”. OK, maybe 11829 is obsessed with dogs. Searches for “submit pictures of dogs online” follow. (Is 11829 producing dog porn?) Other searches reveal what might be 11829’s home town. A couple of more regular searches, like “hairy chests”, “fake hairy chests” and “the theme from jurassic park” round up the day.

User 20320

We got a horse guy here. 20320’s searches circle around saddlery, horse racing, and jockeys. Other searches reveal 20320’s hometown, the age of 20320’s children, and the summer camp they’re going to. A search on May 18 is compiling facts on a “fast divorce”.

User 22542

AOL user 22542 is a classic case of confusing the search box with the browser address bar. Almost all searches are URLs, like and


User 22817 seems to look up every word in a dictionary. 22817’s quest starts on March 12, 5 PM:

what does acute mean
what does accompany mean
what does adrenaline mean
what does alternative mean
what does acute mean
what does ample mean
what does abundant mean
what does ambition mean
what does ambiguous mean
what does agony mean
what does achieve mean
what does apprehend mean
what does annoy mean
what does aggravate mean

22817’s gives up after just two hours. A while later, 22817 searches for “summer activities”. Maybe there’s something more interesting to do?

User 28963

At 10:08 PM, 28963 looks for “porn sites”. 28963 quickly amends the search query to read “freee porn sites”. (Two days later, 28963 shows a sudden interest in genital warts.)

User 29076

Hip Hop fan 29076 likes His searches include “disney chanal”, “emty lots”, “michael jordon timeline” and “goolge”.

User 1133

1133 is looking for “Google grass”. (What’s Google grass?)

User 2761

2761 wants to acquire a box of lobster tails. Might come in handy for the trip to Amsterdam...


*AOL’s privacy policy is interesting in this context (my emphasis): “Your AOL Network information consists of personally identifiable information collected or received about you when you interact with the AOL Network’s Web sites, services and offerings as a registered user. Depending on how you use the Network, your AOL Network information may include (...)

information about the searches you perform through the AOL Network and how you use the results of those searches; (...)

Your AOL Network information will not be shared with third parties unless it is necessary to fulfill a transaction you have requested, in other circumstances in which you have consented to the sharing of your AOL Network information, or except as described in this Privacy Policy. The AOL Network may use your AOL Network information to present offers to you on behalf of business partners and advertisers. These business partners and advertisers receive aggregate data about groups of AOL Network users, but do not receive information that personally identifies you.”

[Thanks Reto Meier and T Xensen.]


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