It’s tempting to coin new terms because you can own the positioning if the term catches on. But, more likely, people will continue to use their old terminology. It’s long been a usability guideline to avoid made-up words in navigation menus, because users scan them for words they know. In full-text content, you can include new words for effect, but make sure to supplement them with legacy words – that is, words that your customers know and use in everyday business practice.
One thing to keep in mind though; as soon as you end up writing for bots instead of humans, chances are low people like your writing enough to link to it, which in turn harms rankings. Then again, a global audience may prefer simpler English, especially in microcontent such as headlines or introductory paragraphs (which need to be written so they can be quickly scanned, even out of context).
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