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Saturday, April 21, 2007

The Bourne Ultimatum Google Tie-in

The movie The Bourne Ultimatum will be partnering with Google for promotion. Starring Matt Damon, this will be the third installment of the spy thriller after The Bourne Identity and The Bourne Supremacy. The movie site – turn down your speakers if you don’t want sound – reads (case adjusted):

The Ultimate Search For Bourne on Google
Starts This summer

Not sure what this will be about – maybe a game including custom Google Maps where Google is hiding stuff, similar to their Xmas scavenger hunt? NateDawg writes he “noticed a nice little Google Maps logo at the bottom left hand side.”

Previous Google movie collaborations included The Da Vinci Code as well as The Break-Up, and they were all tying into Google products (like Google Video, or the Google Personalized Homepage), so that both Google and the movie got some advertising.

[Thanks NateDawg.]


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