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Saturday, June 30, 2007

Google Criticizes Moore’s Sicko

It’s unusual for a Google department to do peppered movie reviews. In Google’s health advertising blog – which is, well, trying to sell Google ads to the health industry – they talk about Michael Moore’s movie Sicko:

While legislators, litigators, and patient groups are growing excited, others among us are growing anxious. And why wouldn’t they? Moore attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst. Moore’s film portrays the industry as money and marketing driven, and fails to show healthcare’s interest in patient well-being and care.

I haven’t seen the movie yet, but all I can say is bad, bad Michael Moore! Now go invest in Google ads to, as Google puts it, “manage” your “reputation.” One of several areas Google determined to get particularly little focus in the often “sensationalist” media coverage are the health industry’s “philanthropy efforts,” so I guess if you’re involved in that it makes sense to shift some of your philanthropy budget over to Google. As Google’s Lauren Turner goes on to say ...

We can place text ads, video ads, and rich media ads in paid search results or in relevant websites within our ever-expanding content network. Whatever the problem, Google can act as a platform for educating the public and promoting your message.

Update: The discussion continues now that Google’s Lauren Turner posted a follow-up (after the story went on to Boing Boing, TechCrunch, ZDnet, Slashdot and many other places).

Update 2: I’ve posted another update in the discussion.

Update 3: Google reacts with a new reply.


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