To reproduce the box (if it’s still live), you can go to Google.com, search for watch, and then hit the “products” tab in the results.
Now, the yellow background color is usually used in Google AdWords (and a “promotion” is indeed an ad, by many definitions). But AdWords don’t have custom mixed image/ text content as this one (though a Checkout icon is sometimes appended to other ads when they’re supporting Checkout), and they’re also not displaying for just any keyword. Just like with the recent Bourne Ultimatum promotion, we have to wonder how serious Google is about their statement, “our ads are created and managed under the exact same guidelines, principles, practices and algorithms as the ads of any other advertiser. Likewise, we use the very same tools and account interface.” 6 days ago I asked Google “Is there any position at Google where someone watches over search results integrity?” (explaining that I didn’t mean just the organic results, but all the other result types as well)
but didn’t receive a reply.
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