The embedded maps are fully interactive Google Maps, and include whatever the original Maps page displayed -- including business and address search results, driving directions, and (impressively) saved My Maps.
Great stuff if you want to show people the place you're writing about in a blog post, or if you're organising an event and want to show people where it is. It's also a really easy way for companies with small websites to show their customers where they are. I expect we'll all be seeing a lot more maps on the web.
Edit: Google's maps were slowing down the loading of the page so I moved them to a different page.
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